SEPTEMBER 27, 2021
This Middle Eastern Skincare Brand Uses an Unusual Natural Ingredient
Like many of us, Yasmeena Khalil struggled to find a skincare routine that ticked off her priorities list – in her case, Khalil wanted products that were both “all natural” and effective. Unlike many of us, the Kuwait-born Palestinian took matters into her own hands and created her own brand, Yaskin Natural.
“Yaskin Natural was born out of my own personal desire to have a clear, radiant, youthful complexion,” shares Khalil. “As someone who has suffered with adult acne myself, I’m familiar with the anxiety that comes with having skin that makes you feel insecure about your appearance. I was prescribed various medications, which all came with their own list of side effects and actually didn’t really work for me.” After running through the brands currently on market, Khalil says that she was motivated to work on her own skincare range. “I had to find products that would allow me to enjoy the soft, smooth skin that had eluded me for so long. I wanted to offer people everywhere, the opportunity to have the skin they have always dreamed of, in the most natural way possible.”
